Facebook is a big trend because people like to be social. People naturally like to have connections and to communicate with other people. Facebook allows you to do this no matter where you are or what youre doing with devices like the iPhone. people love and feel a need for constant communication.
2) Why have all these underdog games become multi million dollar products?
These games find and use psycological tendencies in people to make them want to buy and play the games.
3) Why do people want "reality" and "real" things?
People have a need for reality. Like the example of real swiss chocolate, "It's real so I'll take it". This is one of those psycological tendencies that most people have that games utilize to gain a greater marketing base.
I'm very interested by the second question you posed. Good questions and answers.
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